Maximizing Your CRM for More Sales
More than likely, your customer relationship management (CRM) system is already a well-utilized ally in your business. It quickly and efficiently organizes existing clients for easy reference.
However, data on the Latin American hospital market isn’t so easy to organize—as you likely have noticed. There are more than 20,000 hospitals in at least 17 markets, if not more. Each market has its own idiosyncrasies and available resource. While one market could have a richly detailed list of clients and potential clients, another could very sparse information. More importantly, your data sources may well be scattered, so not everything is neatly organized in your CRM so your sales team can easily access and use strategic data.
Fortunately, there are strategic steps that can help you strengthen your CRM and thus benefit your sales efforts powerfully.
Compare. To see how strong your CRM system actually is, you need to compare it to a robust dataset for the Latin American hospitals that are your clients. This will allow you to see the holes and blind spots.
ID them. When running this comparison, you would need to identify a unique “bridge” ID to every record identified in both your CRM and this second dataset. This will allow you to track and update these institutions over time.
Work in. The broad comparison and identification will allow your sales team to discover new accounts, which you can then drop into your CRM.
One and done. The end result is that this process will allow you to house all of your CRM data for all markets in one system—no more scattering. This will make for a smoother, more efficient sales operation.
Do We Know This Will Work?
Well, we’ve already done this for several clients. They used HospiScope to cross-check their CRM systems and expand them, creating one integrated base that’s powered by detailed, reliable data.
Contact us to find out how we can help you organize your CRM system and maximize your sales of medical devices and equipment in Latin America.