That´s when custom research becomes vital—and the need to uncover closely-held or highly complex data become apparent.
That´s also when 20 years of market intelligence experience in emerging markets comes into play. GHI developed InScope to help medical equipment manufacturers address these concerns.
GAIN A COMPETITIVE ADVANTAGE
Our team understands the often complex routes to critical market data in Latin America and Asia, and has access to a wide range of sources and contacts to obtain it.
REACH YOUR GOALS
GHI’s experienced project managers and dedicated teams will ensure that every InScope assignment goes smoothly to meet your goals.
The 3 Cs of Strategic Analysis
Beyond our experienced field researchers and extensive contacts, GHI´s InScope service is modeled by using the 3 Cs of strategic analysis:
We reveal the contextual elements in which the market is evolving: political, economic, social, technological, legal and environmental.
We explain the customer dynamics, which may be healthcare Providers, Patients, Physicians, Payers or Policymakers. Such analysis can take the form of a patient journey, medical opinion, market size, usage and habits, voice of the customer and brand preference.
We fill in the competitive landscape, studying elements such as market share
analysis, positioning, competitive profiling, strengths and weaknesses, and best practices.