That´s when custom research becomes vital—and the need to uncover closely-held or highly complex data become apparent.
That´s also when 20 years of market intelligence experience in emerging markets comes into play. GHI developed its In-Scope service to help medical equipment manufacturers address these concerns.
GAIN A COMPETITIVE ADVANTAGE
REACH YOUR GOALS
So instead of the delays, bumps and gaps that come from working with less-experienced firms, via In-Scope our clients receive the smooth data flow they need to reach their goals.
The 3 Cs of Strategic Analysis
Beyond our experienced field researchers and extensive contacts, GHI´s In-Scope service is modeled by using the 3 Cs of strategic analysis:
We reveal the contextual elements in which the market is evolving, such as political, economic, social, technological, legal and environmental.
We explain the customer components, such as market size, usage and habits, voice of the customer and brand preference.
We fill in the competitive landscape, looking at elements such as market share analysis, positioning, competitive profiling, strengths & weaknesses, and best practices.