This is the first in a series of articles called Lessons Learned from the Pandemic, a tour of the issues that have intersected with us over the past two years.
With 2021 close at hand, strategic investment of what is left of the 2020 budget is crucial. Market intelligence – which allows you to understand acquisition trends, penetration levels and the [...]
For decades, medical equipment and devices manufacturers targeting Latin America have employed tried-and-true, traditional approaches to sales: • Build personal contacts • Pitch prospects one by [...]