Philips announces sustained growth in Latin America and continues to have an impact on the health and well-being of the region
Royal Philips in Latin America has proved itself as a company focused on health technology making an impact on the health continuum. During this first half of the year, the company carried out its transformation process in the field of health technology, or HealthTech, accompanying people in their health career from prevention and healthy living, diagnosis, treatment and care at home.
The main initiatives in the first half of the year to advance Philips’ strategy in Latin America include:
- Technologies for hospitals and clinics- “Tasy”. Solution developed in Latin America that digitizes medical records and administrative processes within hospitals and clinics, continues its expansion at a global level with its deployment in Mexico, Europe and the Middle East. Recently the solution was adopted by the important network of clinics and hospitals in Mexico, the Christus Muguerza Health System. Tasy has allowed an increase of up to 50% in profitability and a 20% reduction in operational costs.
- State-of-the-art medical equipment- “Azurion”. The innovative platform of guided therapy, was launched at a global level and is entering the Latin American market. The software allows to optimize the accomplishment of procedures minimally invasive, offering a new option of treatment for patients who cannot withstand an open surgery and while reducing the time of recovery. To meet the demand for this type of technology in Latin America, Philips also inaugurated, in the beginning of the year, a new medical equipment factory in Varginha where it produces: x-ray, magnetic resonance, tomography and ultrasound.
- Initiatives that empower the medical community to improve health care – “Health Connection”. The initiative continued its trajectory in the region arriving from Mexico to Argentina. Through it, Philips seeks to unite key players in the medical sector to find innovative solutions to improve maternal and child health in the region.
- Within this framework, Philips also unveiled “AMI (Mobile Mother and Child Care)” in Argentina, an initiative that will provide women with free obstetrical ultrasounds and educational talks about the importance and methods of breastfeeding.
Awareness of chronic diseases, non-communicable diseases now make up the largest proportion of the total burden of disease in Latin American and Caribbean countries. Illnesses such as sleep apnea are under-diagnosed so Philips seeks to raise public awareness about symptoms but also provide tools for accurate diagnosis and proper course of treatment. For example, the company is enabling home care through portable and connected solutions allowing people to follow their course of treatment out of the hospital.
Philips continues to introduce solutions in the region’s markets that enable people to live healthier. These include products such as home appliances (Viva and Duravita blenders, and Pasta Maker), mother and child care products (Philips Avent line), and improved oral health care via line of Sonicare toothbrushes.