Latin America’s Medical Equipment Sales Leaders
Latin America’s MedTech market is a unique combination of global leaders and emerging players seeking entry into the market. Market access, distribution channels, and pricing strategies are central to helping these emerging players achieve their goals.
In a market of over 19,000 hospitals, Global Health Intelligence (GHI) seeks to explore which brands dominate the “installed base” of each modality. Our installed base model reflects the sales over the life expectancy of each type of medical equipment. Since it looks specifically at sales, it may differ from the market share over a specific period. We invite you to look into our ShareScope solution for insights on market share, tracked quarterly or annually.
The data presented here can be used to analyze and understand historic placement performance in Latin America. For well-established players, insights may drive penetration strategy and share targets. The data will shed light on concentrated markets and areas of opportunity for smaller and new players. Additionally, equipment maintenance and servicing protocols can be established based on the presence of equipment and brands.
About Our Methodology
- The data presented here is derived from HospiScope, GHI’s massive database of hospitals in Latin America.
- Statistical validity varies by modality. On average, the level of confidence is 95%, with a margin of error of +/- 5.2%. The margin of error ranges from a minimum of +/-1.8% to a maximum of +/-14.1%.
- Contact us for more information on the methodology or additional insights to help your business thrive.
Contents
IMAGING Market Share Leaders in Latin America
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DIAGNOSTICS Market Share Leaders in Latin America
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CANCER TREATMENT Market Share Leaders in Latin America
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BASIC SURGICAL EQUIPMENT Market Share Leaders in Latin America
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ADVANCED SURGICAL EQUIPMENT Market Share Leaders in Latin America
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HIGH-RISK PATIENTS Market Share Leaders in Latin America
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IMAGING EQUIPMENT MARKET IN LATIN AMERICA
1. ANGIOGRAPHY SYSTEMS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very high (leading players control >90% of the installed base)
Total players: 7
Dominant players: Philips, Siemens, GE Healthcare
Angiography systems are a market in which a few players participate, and there is a high degree of concentration among the three imaging leaders. According to GHI market data, GE Healthcare is the dominant market leader in angiography systems, with a 48% share of the installed base across Latin American hospitals, followed by Siemens at 25% and Philips at 22%.
2. BONE DENSITOMETERS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very high (leading players control >90% of the installed base)
Total players: 7
Dominant players: GE Healthcare, Hologic
Bone densitometers are a market in which a few players participate and are dominated by a single market leader. GE Healthcare is the dominant market leader in bone densitometers, with a 67% share of the installed base across Latin American hospitals, followed by Hologic at 27%.
3. C-ARMS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 23
Dominant players: Philips, GE Healthcare, Siemens
While the market for C-arms has over 20 players participating in Latin America, this modality presents a high degree of concentration among the big three imaging leaders. Philips is the market leader in C-arms, with a 38% share of the installed base across Latin American hospitals, followed by GE Healthcare at 29% and Siemens at 20%.
4. CT SCANNERS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very high (leading players control >90% of the installed base)
Total players: 13
Dominant players: GE Healthcare, Siemens, Philips, Toshiba
Tomography scanners are a market in which a few players participate and are dominated by four players. The market leaders are fairly close together. GE Healthcare is the market leader in CT scanners (computed tomography machines) with a 34% share of the installed base across Latin American hospitals, followed by Siemens at 24%, Philips at 19%, and Toshiba at 16%. It is interesting to note Toshiba’s ability to penetrate a market dominated by the big three imaging leaders and gain a respectable share in the installed base.
5. ECHOCARDIOGRAM MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 25
Dominant players: GE Healthcare, Philips
Echocardiogram machines are a market with medium concentration, but the two market leaders control over 60% of the installed base. GE Healthcare is the market leader in echocardiogram machines, with a 32% share of the installed base across Latin American hospitals, followed by Philips at 29%. Other players have fewer than 10% market share each.
6. ELECTROCARDIOGRAM MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very low (leading players control <25% of the installed base)
Total players: 62
Dominant players: Edan Instruments
Electrocardiogram machines are a highly fragmented market where over 60 players participate. Within this context, Edan Instruments is the market leader in electrocardiogram machines, with a 24% share of the installed base across Latin American hospitals. Edan Instruments is the only company with a >10% market share in this category.
7. GAMMA CAMERAS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 9
Dominant players: Siemens, GE Healthcare, Philips
Gamma cameras are a market in which a few players participate and are dominated by the big three imaging leaders, who are fairly close together in their share of the installed base. Siemens is the market leader in gamma cameras with a 32% share of the installed base across Latin American hospitals, followed by GE Healthcare at 31% and Philips at 22%.
8. MAGNETIC RESONANCE IMAGING MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 10
Dominant players: Philips, Siemens, GE Healthcare
MRI scanners are a highly concentrated market where three players control over 85% of the installed base, each reasonably close together. Philips is the market leader in MRI machines, with a 30% share of the installed base across Latin American hospitals, followed by Siemens and GE Healthcare, each at 29%. No single other player has more than a 5% share.
DIAGNOSTICS EQUIPMENT MARKET IN LATIN AMERICA
1. COLPOSCOPES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 27
Dominant players: Ecleris, Newton, Olympus, Zeiss
Colposcopes represent a relatively fragmented market with up to 27 players participating in Latin America. The market leaders are fairly close together. Ecleris is the market leader in colposcopes, with a 15% share of the installed base across Latin American hospitals, followed by Newton at 14%, Olympus at 13%, and Zeiss at 12%.
2. ENDOSCOPY TOWERS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 16
Dominant players: Olympus, Karl Storz, Fuji
Endoscopy towers are a modality where one player controls over half of the installed base, with two mid-sized players and an array of much smaller competitors. Olympus is the market leader in endoscopy towers, with a 55% share of the installed base across Latin American hospitals, followed by Karl Storz at 14% and Fuji at 11%.
3. ENDOSCOPES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 18
Dominant players: Olympus, Fuji, Karl Storz
Endoscopes reflect and align with the market for endoscopy towers, with one player controlling over half of the installed base, two mid-sized players, and an array of much smaller competitors. Olympus is the market leader in endoscopes, with a 55% share of the installed base across Latin American hospitals, followed by Fuji at 14% and Karl Storz at 12%.
4. FLUOROSCOPES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 12
Dominant players: Philips, GE Healthcare, Siemens
Fluoroscopes is a market in which a few players participate and is dominated by the big three imaging leaders, which are fairly close together in their share of the installed base. Philips is the market leader in fluoroscopes, with a 32% share of the installed base across Latin American hospitals, followed by GE Healthcare at 20% and Siemens at 19%.
5. ULTRASOUND EQUIPMENT: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 58
Dominant players: GE Healthcare, Philips, Mindray, Siemens
Ultrasound equipment has over 55 players, with four competitors controlling over 60% of the market. GE Healthcare is the leader in the ultrasound equipment market, with a 32% share of the installed base across Latin American hospitals, followed by Philips at 15%, Mindray at 12%, and Siemens at 8%. The rest of the market is shared amongst smaller players, each with less than a 5% share.
6. X-RAY MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 72
Dominant players: GE Healthcare, Siemens, Philips, Dinan
X-ray machines are a modality with over 70 players. The big three imaging companies control a vast share of the market, with many smaller players making inroads into the fragmented market. GE Healthcare is the leader in the X-ray machines market, with a 16% share of the installed base across Latin American hospitals, followed by Siemens at 15%, Philips at 14%, and Dinan at 7%. The rest of the market is shared amongst smaller players, each with less than a 5% share.
CANCER TREATMENT EQUIPMENT MARKET IN LATIN AMERICA
1. LINEAR ACCELERATORS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very high (leading players control >90% of the installed base)
Total players: 5
Dominant players: Varian (now part of Siemens), Elekta
Linear accelerators present a modality that is highly consolidated and is dominated by two players. Varian (now part of Siemens) is the leader in the linear accelerators market, with a 65% share of the installed base across Latin American hospitals, followed by Elekta at 25%.
2. MASTOGRAPHY EQUIPMENT: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 25
Dominant players: GE Healthcare, Hologic, Siemens
While the market for mastography equipment has over 20 players participating in Latin America, this modality is dominated by three leading players. GE Healthcare is the leader in the mastography equipment market with a 28% share of the installed base across Latin American hospitals, followed by Hologic at 23% and Siemens at 18%.
3. RADIOTHERAPY EQUIPMENT: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 8
Dominant players: Varian (now part of Siemens), Elekta
Radiotherapy equipment presents a modality highly consolidated and dominated by two players. Varian (now part of Siemens) is the leader in the radiotherapy equipment market, with a 51% share of the installed base across Latin American hospitals, followed by Elekta at 22%.
BASIC SURGICAL EQUIPMENT MARKET IN LATIN AMERICA
1. ANESTHESIA MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 44
Dominant players: Draeger, GE Healthcare, Mindray
Anesthesia machines are a fragmented market with up to 44 players in Latin America, but one which is also highly concentrated. Draeger (including the Narkomed product portfolio) is the leader in the anesthesia machines market with a 45% share of the installed base across Latin American hospitals, followed by GE Healthcare (including the Datex Ohmeda portfolio) at 32%, and Mindray at 10%.
2. STERILIZATION EQUIPMENT – HIGH TEMPERATURE: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Very low (leading players control <25% of the installed base)
Total players: 99
Dominant players: Faeta, Tuttnauer, Steris
High-temperature sterilization equipment is a unique modality, given it is a highly fragmented market with no clear dominant player. Faeta and Tuttnauer are the market leaders in the high-temperature sterilization equipment market, each with a 10% share of the installed base across Latin American hospitals, followed by Steris at 8%.
3. SURGICAL GENERATORS – ADVANCED ENERGY: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 13
Dominant players: Medtronic
Surgical generators (advanced energy) present a modality with several competitors and remain dominated by a single player. Medtronic is the leader in the advanced energy surgical generators market, with a 69% share of the installed base across Latin American hospitals. No other player has more than a 10% share.
4. SURGICAL GENERATORS – BASIC ENERGY: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 44
Dominant players: Medtronic
Surgical generators (basic energy) present a modality with over 40 competitors and remain dominated by a single player. Medtronic is the leader in the basic energy surgical generators market, with a 76% share of the installed base across Latin American hospitals.
No other player has more than a 5% share.
ADVANCED SURGICAL EQUIPMENT MARKET IN LATIN AMERICA
1. LAPAROSCOPY SURGERY EQUIPMENT: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 22
Dominant players: Stryker, Karl Storz
Laparoscope surgery equipment is a modality where several players participate, but two players control over 80% of the installed base. Stryker is the laparoscopy equipment market leader, with a 44% share of the installed base across Latin American hospitals, followed by Karl Storz at 38%.
2. ROBOTIC-ASSISTED SURGERY SYSTEMS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 7
Dominant players: Intuitive Surgical, Zimmer Biomet
Robotic-assisted surgery (RAS) systems present a modality historically dominated by a single player. Several competitors have entered this space in recent years (with varying degrees of sophistication in their RAS systems), and more are expected to launch. Intuitive Surgical is the robotic surgery system market leader, with a 70% share of the installed base across Latin American hospitals, followed by Zimmer Biomet at 13%.
3. STERILIZATION EQUIPMENT – LOW TEMPERATURE: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 15
Dominant players: ASP, Tuttnauer
Unlike high-temperature sterilization equipment, the market for low-temperature sterilization equipment is more concentrated and dominated by a few players. ASP is the leader in the low-temperature sterilization equipment market, with a 34% share of the installed base across Latin American hospitals, followed by Tuttnauer at 14%. All other players have less than 10% each.
4. SURGICAL TABLES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 44
Dominant players: Steris, Getinge, Mindray, Pettinari, BenQ, Trumph
Surgery tables is a segment where over 40 competitors participate but remains dominated by a few players. Steris is the leader in the surgical tables market, with a 28% share of the installed base across Latin American hospitals, followed by Getinge at 20%. Other smaller players include Mindray and Pettinari at 7%, BenQ at 6%, and Trumpf at 5%.
TREATING HIGH-RISK PATIENTS EQUIPMENT MARKET IN LATIN AMERICA
1. HEMODIALYSIS MACHINES: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: High (leading players control 70%-90% of the installed base)
Total players: 13
Dominant players: Fresenius, Nipro
Hemodialysis machines present a highly concentrated market where two players control over 75% of the installed base. Fresenius is the leader in the hemodialysis machines market, with a 55% share of the installed base across Latin American hospitals, followed by Nipro at 28%. Other competitors have less than 5% market share each.
2. INFUSION PUMPS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 53
Dominant players: B.Braun, Hospira (ICU Medical), Baxter, Fresenius
Infusion pumps are a modality in which a few players control 80% of the installed base, each reasonably close to the other. B. Braun is the leader in the infusion pumps market, with a 30% share of the installed base across Latin American hospitals, followed by Hospira (ICU Medical) at 18%, Baxter at 16%, and Fresenius at 15%. The rest of the market is fragmented, with no single other player having more than a 5% share.
3. PATIENT MONITORING SYSTEMS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 106
Dominant players: Mindray, Philips, Edan Instruments, Draeger, GE Healthcare, Nihon Kohden
Patient monitoring systems are an interesting modality with over 100 players participating. Among these, however, there are four clear market leaders. Mindray is the leader in the patient monitoring systems market with a 25% share of the installed base across Latin American hospitals, followed by Philips at 16%, Edan Instruments and Draeger at 10% each, GE Healthcare at 8%, and Nihon Kohden at 5%. The other 102 players each have less than 5% each.
4. VENTILATORS: LATAM MARKET SHARE OF INSTALLED BASE
Concentration: Medium (leading players control 40%-65% of the installed base)
Total players: 64
Dominant players: Draeger, Neumovent, Medtronic, Viasys, Siemens
Ventilators have over 60 players, and four competitors control over 50% of the market. Draeger is the leader in the ventilators market with a 17% share of the installed base across Latin American hospitals, followed by Neumovent at 16%, Medtronic at 12%, Viasys at 11%, Siemens at 8%, and Hamilton Medical at 6%. The rest of the market is shared among smaller players with less than a 5% share.
Next Steps
We hope that this data serves as a useful snapshot of the market. However, with a custom study or one of our subscription services, like ShareScope, you can explore medical equipment market share and sales in Latin America at a much deeper level.
Contact us to learn more.
Business intelligence and sales force effectiveness leaders may find GHI data to help understand the competition with different equipment types, identify sales opportunities, and much more, including:
- Obtaining a drill-down of the market share at a country level
- Understanding brand perception from users and key opinion leaders
- Identifying which brands are present at which specific institutions in different markets
