Market Share in an Instant
Knowing market share can often be the backbone of mapping out your marketing strategy—as well as your strategic planning.
But establishing this starting point has been a challenge for medical equipment/device manufacturers operating in Latin America.
The culprit was lack of data: no one was tracking equipment or device acquisitions by Latin American hospitals. As a result, companies have relied on their field teams to understand their market shares. And while these teams are experienced and know their territories well, getting market share data this way amounts to more guesswork than actual data gathering.
That’s why we developed InstaScope.
This new tool offers market share for 40 different equipment/device types in 13 different countries. So for example, if your company markets CT scanners for the Mexican hospital market, an InstaScope report will allow you to see the companies with the greatest market share, a breakdown of the leader manufacturers/models and the top hospitals in Mexico in terms of the amount of CT scanners they have, among other data points.
The source of this data? Hospitals in Mexico—in other words, your customers. Our research terms verify millions of data points every year for 90% of the hospitals in Latin America, which includes the makes and models of medical equipment and devices.
Equipment Types
The 40 categories of medical equipment and devices for Latin America that are covered by InstaScope include:
- Anesthesia machines
- Angiograms
- Bone densitometers
- C-Arms
- CT scanners
- Echocardiograms
- Endoscopy machines
- Gamma cameras
- Hemodialysis machines
- Infusion pumps
- Linear accelerators
- Mammography systems
- MRI machines
- Surgical equipment
- Ultrasound machines
- Ventilators
- X-ray machines
Markets Covered
InstaScope offers market share data for 13 Latin America markets:
- Argentina
- Bolivia
- Chile
- Colombia
- Costa Rica
- Dominican Republic
- Guatemala
- Mexico
- Panama
- Paraguay
- Peru
- Puerto Rico
- Uruguay
Next Steps
So while your field team knows the market well, you may want to explore a direct data source like InstaScope to complement what you already have and help fine-tune your plans for 2020 and beyond. Request a free data sample today to see for yourself the value you’ll get from an InstaScope report.
