Colombia’s medical device and equipment market: Stagnating
The Colombia healthcare market has been stagnating from 2014 thru 2016. The market remains at a steady 1.1 million units sold across all major classes of equipment, devices and consumables.
Meanwhile, the market’s value experienced a 13% year-over-year drop, going from $1.1 billion in 2014 to $0.9 billion in 2016, revealing the extent of the economic downturn and the pressure put on importers and distributors to sacrifice margins and lower pricing.
A rising demand for miscellaneous supplies such as gas masks and gas meters were able to keep the market afloat, but no conventional modality experienced legitimate success.
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