The challenge of the hospital landscape
GHI delivered the keynote presentation at the Eye for Pharma Medical Device event in Mexico City on October 3rd, 2016. During this address, GHI presented an analysis of the unique characteristics of Latin America’s hospital market.
There are nearly 3 times as many hospitals in emerging markets as there are in developed economies – Mexico and Brazil are amongst the most important global healthcare markets. Yet Latin America poses unique challenges in regard to access and distribution of medical equipment and devices. Brazil and Mexico account for 60% of the region’s 17,000 hospitals. Meanwhile, ~50% of hospitals found in Latin America have <25 beds. This causes tremendous strain on distribution structures which struggle with inherent inefficiencies. Larger, more sophisticated hospitals account for <15% of the infrastructure, resulting in a finite market which must be well targeted in order to drive growth.
Incubators and Operating rooms are amongst the most prevalent elements found within the region’s installed base, followed by X-Ray machines and Ultrasounds. Hemodialysis and Endoscopy equipment are less prevalent, while C-arms, Electroencephalographs (EEG), PACS, RIS, and MRI are only present in the most sophisticated institutions.
Download the full report to find out more about hospital infrastructure in Latin America and how you can capitalize on the trends and opportunities.
