In a webinar that GHI held yesterday, the company identified more than 50 hospitals in Latin America that are the region’s leaders in adopting and acquiring high-tech medical equipment. Among the types of equipment that are considered high-tech for the purposes of GHI’s analysis are:

• PET scanners
• Linear accelerators
• Lithiotripter machines
• Gamma cameras
  

According to GHI analysis, only 5% of the hospitals in the region possess these equipment types.

But beyond identifying this 5%, the webinar — entitled The Adoption and Penetration of High-Tech Equipment in Latin America — exhaustively examined the factors that lead hospitals to acquire high-tech equipment.

Most importantly, the webinar features GHI’s TechTier Adoption Model. Based on statistical analysis of hospital ownership and acquisition of more than 40 types of equipment, ranging from basic (such as infusion pumps or newborn cribs) to cutting-edge, expensive equipment and devices, TechTier reveals the stages that hospitals go through as they advance from providing basic, essential care to higher degrees of specialization and more innovative treatments for medical conditions. For medical equipment manufacturers, the TechTier model and a new service developed by GHI can make the difference between increasing your sales success with high-level equipment — or still struggling to find clients and close.

Step Up Your Sales  

Contact GHI today to see how this statistical modeling and data-driven approach can deliver you a fresh new batch of sales targets for your high-tech equipment that may well surprise you. While your sales team may have great experience and contact, our analysis of data that comes straight from the hospitals themselves may help you expand your CRM (and sales pipeline) to a new level.

To explore more of what GHI shared in the webinar, please click here to download the presentation slides and scroll down to view the webinar recording in its entirety.