Custom research to answer key strategic questions. Access tailored analysis from local experts.
Solutions
InScope
Although our HospiScope and ShareScope solutions offer extensive resources, clients sometimes need to drill down to a deeper level.
That´s when custom research becomes vital—and the need to uncover closely-held or highly complex data become apparent.
That´s also when 20 years of market intelligence experience in emerging markets comes into play. GHI developed InScope to help medical equipment manufacturers address these concerns.
- GAIN A COMPETITIVE ADVANTAGE
Our team understands the often complex routes to critical market data in Latin America and Asia, and has access to a wide range of sources and contacts to obtain it.
- REACH YOUR GOALS
GHI’s experienced project managers and dedicated teams will ensure that every InScope assignment goes smoothly to meet your goals.
The 3 Cs of Strategic Analysis
Beyond our experienced field researchers and extensive contacts, GHI´s InScope service is modeled by using the 3 Cs of strategic analysis:
Context
We reveal the contextual elements in which the market is evolving: political, economic, social, technological, legal and environmental.
Customer
We explain the customer dynamics, which may be healthcare Providers, Patients, Physicians, Payers or Policymakers. Such analysis can take the form of a patient journey, medical opinion, market size, usage and habits, voice of the customer and brand preference.
Competition
We fill in the competitive landscape, studying elements such as market share analysis, positioning, competitive profiling, strengths and weaknesses, and best practices.
Through this analysis, InScope can deliver a comprehensive 360-degree view of the market, conveying valuable insight to support strategic decisions.
If you require a deep, concentrated dive into a singular topic, our team can adjust its focus to any of these elements to produce a wealth of intelligence in a specific area. GHI is spearheaded by a team with more than 20 years of experience conducting complex intelligence assignments in frontier markets, delivering insights to stakeholders and turning research into profitable engagements.
Areas of Focus for InScope
Our 3Cs approach to custom research via InScope can be
tailored to focus on specifics such as:
Market sizing and segmentation
A detailed understanding of size, share, demand drivers, segmentation, coming trends and more.
Patient journey and medical opinion
To understand friction areas, opportunities, demand drivers and the patient & medical psychology.
Competitive profiling
Meticulous breakdowns of rivals to respect their strengths and exploit weaknesses that lead to opportunities.
Pricing and cost analysis
Real-world numbers that give you a successful edge with new launches or existing products.
Best practices
Comprehensive operational details from best-in-class companies to increase efficiencies, reduce implementation times and avoid pitfalls while growing within key emerging markets.
Positioning and opportunity identification
Exhaustive insights amplify the voice of the customer so you can connect and engage with your target audience at key points in the decision-making process.
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