Instead, companies relied on a patchwork of information pieced together by field sales teams, based on their pre-existing relationships in hospitals and possibly excluding those with hidden potential where they don’t have relationships. It’s also a drain on the time of sales teams — and it makes for sense for them to be selling than trying to gather data.

But HospiScope, the vast Latin American hospitals database developed by Global Health Intelligence (GHI) — covering nearly 90% of the region’s hospitals — solves this issue.

That’s why major medical device companies and other healthcare players have been feeding their SFE programs with information from HospiScope, resulting in:

• Accurate, comprehensive views of targets
• Data that integrates with your CRM platform
• Optimize sales force design and account coverage
• Replicate success

Below you can download a case study that explains in greater detail how a top hospital equipment manufacturer targeting LatAm was able to use GHI data for their SFE modeling.