Market intelligence – which allows you to understand acquisition trends, penetration levels and the how Latin America’s healthcare system compares with the world – could make the difference between a 2021 that gains back the ground lost in 2020… or falls short.

To help sales and marketing teams focused on Latin America, here are 10 key stats:

101%
Growth rate for positron emission tomography in Mexican hospitals, 2016-2019

7%
penetration rate of angiography systems in Argentina’s 2000+ hospitals

1,487
Total amount of hospitals in Brazil with 90+ beds

15.8%
growth in fluoroscopy systems in Central American hospitals in 2019

39.8%
The growth in linear accelerators in Colombian hospitals in 2019

47%
growth in gamma cameras in Chilean hospitals, 2016-2019

13
equipment categories grew in Colombian hospitals in 2019, with linear accelerators, MRI machines and mammography systems growing the most

-16.1%
The drop in linear accelerators in Mexican hospitals in 2019, while 15 other categories (from anesthesia machines to positron emission tomography) grew from 0.5% to 20%

9.6% to 45.5%
In Peru, the range of expansion of the top 6 medical equipment types that grew the most in 2019

63%
penetration for telemedicine in Chilean hospitals

Get Deeper Data

Go beyond these 10 figures to obtain 1,490 more key data points by ordering Medical Equipment Market Report Latin America 2020.

This comprehensive report identifies:

• The top 70 hospitals in Latin America in high-technology equipment adoption
• Overall penetration of basic equipment and specialized equipment in all Latin American hospitals
• Penetration of base installed equipment in 7 key Latin American hospital markets
• Total amounts of 19 crucial types of hospital equipment (ventilators, robotic surgery systems, hemodialysis machines, C-arms, patient monitors and more) in all of Latin America
• Average amounts of major hospital equipment types
• Importation growth and contraction trends, 2016-2019
• Healthcare technology penetration levels for top markets

And much more. Click here to view a report sample and table of contents.

As 2020 winds down, make the most of your budget by investing in market intelligence that could help ensure your success in 2021.

It’s crucial to know exactly how to focus the efforts of your sales team. And one of the best ways to do that is to start by seeing what’s selling.

Our HospiScope database tracks the types of medical devices, equipment and consumables that Latin American hospitals buy the most. We have 15 countries in the database right now and expect have 17 countries in the database by the end of this year.

We reviewed the data to identify the medical equipment categories that grew in different countries in Latin America between 2017 and 2018. Here’s a quick look, market by market:

Argentina (Market Size: 2,361 hospitals)

• 4% growth in infusion pumps, 2017-2018
• 5% growth in hemodialysis machines, 2017-2018

Bolivia (Market Size: 214 hospitals)

• 9% growth in C-Arms, 2017-2018
• 5% growth in colposcopes, 2017-2018

Brazil (Market Size: 6,161 hospitals)

• 8% growth in nuclear medicine systems, 2017-2018
• 2% growth in stereotactic mammography machines, 2017-2018

Chile (Market Size: 381 hospitals)

• 6% growth in endoscopy towers, 2017-2018
• 2% growth in X-ray machines, 2017-2018

Colombia (Market Size: 2,623 hospitals)

• 5% growth in endoscopy machines, 2017-2018
• 6% growth in mammography equipment, 2017-2018

Costa Rica (Market Size: 158 hospitals)

• 3% growth in C-arms, 2017-2018
• 7% growth in linear accelerators, 2017-2018

Dominican Republic (Market Size: 864 hospitals)

• 6% growth in ultrasound machines, 2017-2018
• 4% growth in C-arms, 2017-2018

Guatemala (Market Size: 163 hospitals)

• 5% growth in ultrasound machines, 2017-2018
  2.8% growth in X-ray machines, 2017-2018

Mexico (Market Size: 3,344 hospitals)

• 6.2% growth in MRI machines, 2017-2018
  17.7% growth in angiogram systems, 2017-2018

Peru (Market Size: 813 hospitals)

• 1% growth in laparoscopic surgery equipment, 2017-2018
• 4% growth in nuclear medicine systems, 2017-2018

Puerto Rico (Market Size: 67 hospitals)

• 8% growth in echocardiogram machines, 2017-2018
• 6% growth in anesthesia machines, 2017-2018

Next Steps to Sell

Of course, this is just a quick look. Our data shows that many more equipment categories posted growth in 2017-2018 as Latin American hospitals added significant amounts of base installed and capital equipment.

While knowing about these growth categories is helpful, what’s crucial is knowing which specific hospitals in these markets are acquiring this equipment and devices — and who at these hospitals handles the purchasing decisions.

This is where HospiScope can help. Subscribing to this database will uncover the buyers and allow your sales team to identify the hottest prospects for outreach.

Moreover, HospiScope data allows you to conduct sales propension analysis so as to predict which accounts have the best potential in the coming months — or years.

Contact us for a demo of HospiScope so you can see how strategic data will spike your sales of medical equipment and devices in Latin America.