Founder and CEO of GHI, Guillaume is a recognized thought leader and public speaker, consulted by the world’s leading businesses on how to win in emerging markets. Prior to founding GHI, Guillaume was co-founder of Americas Market Intelligence, and served as Associate Managing Director at Kroll.

Guillaume was a Laureate for the “Prix Releve Excellence” from HEC Montreal in 2011 and received the “Outstanding Business Award” from the Canadian Chamber in Mexico, in 2014. Guillaume is a Stanford-SLEI major from 2017.
Guillaume is fluent in English, French and Spanish.
– 20+ years of experience
– 1,000+ client engagements
– Medical equipment, medical devices, Pharma, Health IT
– Opportunity analysis, CI and more

Mariana advises clients on intelligence solutions and methodologies that will drive ROI decisions. Mariana also oversees primary and secondary research efforts. Mariana is a Social and Political Science major from the University of Quebec in Montreal (UQAM) and obtained her MSc in Communications from the University of Havana in collaboration with the Complutense University of Madrid.

Mariana is fluent in English, Spanish, French, Haitian Creole and has a working knowledge of Portuguese.

– 10+ years of experience
– 400+ client engagements
– Capital equipment, medical devices, procedure and epidemiological trends,
– Hospital data, competitive analysis

Iván has more than 20 years of experience in managing primary research assignments, both quantitative and qualitative. Ivan oversees all aspects of the fieldwork for GHI’s hospital databases, as well as the data gathering for client engagements.
Ivan has a B.A. in Business from Mexico’s UNAM.
Ivan is fluent in Spanish and has a working knowledge of English.

With 20+ years of international experience in the U.S., Canada, Latin America and Europe in leading teams, executive engagements and consulting projects, Christophe leads GHI’s market intelligence engagements across Latin America, bringing expertise in healthcare, public policy, political and business trends. Christophe graduated in Applied Economics from the U. of Antwerp (Belgium) and obtained his master’s degree in International Relations and Economics from Johns Hopkins University.
Christophe is fluent in English, Spanish, French and Dutch.

Lorena has more than 15 years of international experience in medical marketing, distribution strategy and market size/share analysis. She is also a regional expert in the pharmaceutical & medical fields, having lived in Brazil and Mexico and having worked at both Bayer and Sanofi.

Lorena has a degree in Pharmacy from the University of Valencia (Spain) in collaboration with the University of Montpellier (France) and obtained her master’s degree in Food Science and Technology from the Polytechnique University of Valencia (Spain).
Lorena is fluent in English, Spanish, French and Portuguese.

Based in Mexico City, Aline assesses client needs and guides clients on solutions and methodologies that will drive their ROI decisions. Aline oversees primary and secondary research efforts, with a principal focus on capital equipment, medical devices, procedure and epidemiological trends, market activity, hospital data and competitive analysis. Aline has extensive experience in product marketing, distribution and market size/share analysis, as well as marketing for complex solutions throughout Latin America. Aline has a PhD in family sciences, an MSc in economics, an MSc in international business with Latin America, as well as a BA in international business specialized in economics and business administration.

In her limited spare time, Aline is a professor of Marketing, International Business, Franchises, Strategic and Competitive Markets at Mexico’s Universidad Iberoamericana, at the Anahuac del Sur and the Instituto Tecnológico de Monterrey in Mexico City.
Aline is fluent in Spanish and English.

With more than 22 years of experience, Natan has completed 280+ projects in strategic Marketing in Latin America. He is a regional expert in pharmaceutical & medical field, having lived in Brazil and Mexico, and currently serves as GHI’s strategic & advisory expert on regional healthcare and pharmaceuticals initiatives.

Natan has a B.A. in Business Administration from Fundação Getúlio Vargas (FBV) in Brazil, as well as an M.B.A. equivalent from FGV and the University of Texas (UT Austin).
Natan is fluent is Portuguese, English, Spanish.

Carmen is responsible for driving internal projects at GHI. A resident expert on key opinion leaders or KOLs (ranging from physicians to heads of associations and industry leaders), Carmen has the wherewithal to engage the community, share insights and obtain information that will lead clients to develop successful strategies.

Carmen has a BA in Psychology from Universidad de las Americas (UDLA) and a MSc in Semiology from the Instituto de Semiología.
Carmen is fluent in Spanish and English.

Assenet is GHI’s resident expert in accessing and analyzing government healthcare data on a regional basis. Where it involves Big Data and procedure volumes to individual hospital records, Assenet has extensive experience in obtaining the information and interpreting it in meaningful ways to deliver valuable insights. Assenet worked in the Call Center for two years prior to becoming the Quality Control Manager and now Sr. Analyst.

Lorena is responsible for engaging with medical experts. A leading interviewer of Key Opinion Leaders or KOLs (ranging from physicians to association and industry leaders), Lorena has the wherewithal to engage the community, share insights and obtain information that will lead clients to develop successful strategies. Lorena has a B.A. in Computer Science. In addition, Lorena is a cosmetologist and skin care therapist, an area in which she remains active as a teacher.

Lorena is fluent in Spanish.

Joctán supervises the call center team and ensures that the information captured meets the quality standards of the company – he personally reviews every entry prior to its incorporation into the databases. In addition, Joctán is responsible for team trainings, developing the work plan and data deliverables. Joctán worked in the Call Center for two years prior to becoming the Quality Control Manager.

Joctán is fluent in Spanish and has a working knowledge of English.

Omar administrates the importation databases for various Latin American countries and products, as well as offering support in Excel for a variety of company projects. Before joining GHI, Omar worked at Yves Rocher de México as an Operational Marketing Coordinator and Database Administrator.

He has a B.S. in computer engineering from the Universidad Autónoma de México.

Omar is fluent in Spanish and has a working knowledge of English, which is he currently studying to develop fluency.

Sebastián is responsible for the development of technology solutions. Sebastián develops platforms, integrates databases, and spearheads IT developments.

Prior to joining the team, Sebastián worked in web development and video game environments, system and database maintenance, front-end and back-end development for web apps, mobile apps and cybersecurity. Sebastian studied Computer Science at Mexico’s UNAM and he has a master’s degree in Digital Media from Trazos School in Madrid, Spain.
Sebastian is fluent in English and Spanish.

Javier is responsible for the day-to-day operations of GHI’s technology backbone. Javier analyses raw data, integrates it into databases, manages the updates and extracts data.

Prior to joining GHI, Javier worked in Grupo Salinas, system and database maintenance, front-end and back-end development for web apps and cyber security. Javier studied computer systems engineering at the Escuela Superior de Cómputo de México and holds a B.A. with a major in electronics.

Javier is fluent in Spanish and English.

Carolina is responsible for coordinating the development and execution of the company’s marketing strategies, newsletters, campaigns, and events. She is also responsible for performing research on a variety of topics and handling interviews with medical experts in order to obtain detailed insights that are relevant to GHI&’s projects.

Carolina holds a BA in International Relations from the Instituto Tecnológico y de Estudios Superiores de Monterrey and a BA in Psychology from the Universidad Francomexicana.

She is fluent in both English and Spanish.