According to ShareScope, a service from Global Health Intelligence (GHI) that analyzes import data and uses it to analyze market size/share for medical equipment/device brands in Latin America, one major area of growth for Argentina is in the medical device and equipment market. Argentina is certainly a growth market in for medical equipment and devices, and the numbers are beginning to reflect this. Here’s a closer look at how Argentina’s medical equipment and device market is surging in 2017.

Imported Medical Equipment Value into Argentina for 2017

ShareScope projects that in 2017 the total value of medical equipment and devices imported into Argentina will be more than US$900 million, a 10% increase compared to 2016, when the value of medical equipment imported into Argentina actually went down by 15%.

In fact, 2017 snaps a downward trend in the value of medical equipment imported into Argentina: the country actually showed strong growth in this area in 2015, at 20 percent, but then faced a steep downturn in 2016…though clearly we’re seeing a strong uptick in 2017.

Quantities of Imported Medical Equipment into Argentina for 2017

According to import numbers analyzed through ShareScope, in 2017 Argentina is forecast to import more than 1 billion units of medical equipment and devices. On the surface, it may seem like a high figure, but this is because it factors in not only capital equipment like MRI machines and CT scanners but also smaller pieces like syringes, stents, parts and other smaller instruments that are ordered in mass quantities.

Hot Growth Areas with Argentina’s Medical Device/Equipment Market in 2017

Based on ShareScope analysis of 2017 numbers regarding imports, among the growth areas with strong sales potential in Argentina are:

• Other breathing appliances: a forecast growth of 268% in quantities imported
• Electrocardiographs, scintigraphic equipment, syringes and related equipment: 17% forecast growth in value imported and 7% forecast growth in quantities imported
• Orthopedics, heart valves, pacemakers, artificial joints, etc.: 13% forecast growth in import value
• Massage equipment, ozone therapy equipment, oxygen therapy equipment and other therapeutic respiration equipment: 9% forecast growth in value of imports and 1% forecast growth in quantities imported
• Machines and appliances for testing metals, other machines and appliances: a 13% forecast growth in import value

Outpacing the Region

But perhaps the best news for Argentina is how it stacks up against the rest of Latin America. ShareScope forecasts a 5% overall decrease in the imports of medical devices and equipment into Latin America in 2017 with just a 1% overall increase in quantities imported. Argentina, on the other hand, is projected to post 10% growth in value of medical equipment/devices imported and 7% growth in quantities imported.

Taking Advantage of the Growth

To really understand what’s happening with Argentina, medical device sales and marketing teams need to take advantage of GHI’s healthcare market intelligence services, such as:

HospiScope: Subscribing to GHI’s LatAm hospitals database allows you to see base equipment levels for specific hospitals in Argentina, so you can see which hospitals have stronger needs.

In-Scope: Through In-Scope, GHI can drill down to specifics regarding these import numbers to help your company know the exact quantities of equipment types were imported, rather than just an overall amount for a given category. This way, you can have a true picture of the growth areas and the sales opportunities.

ShareScope: You can gain an even more detailed understanding of the market with our datapacks for market share/size, available through ShareScope. This tells you which companies have the highest market share for a category in Argentina. Coupled with custom research showing amounts of imported medical equipment types in your area of interest, this can help you further identify opportunities and challenges so as to plan more strategically.

Competitive Intelligence: Beyond drilling down to really understand where Argentina’s medical device/equipment growth is happening, you can engage GHI for competitive intelligence via In-Scope to understand what your competition is up to so you can edge them out more effectively in a given sector or in all sectors. We can uncover data on pricing, strategies and more to help you checkmate the competition.

NEXT STEPS

Contact GHI today to explore further how our services can help you take advantage of Argentina’s surge.

According to the extensive data tabulated by ShareScope—Global Health Intelligence’s import data analysis and market sizing service for LatAm medical device manufacturers—one major area of growth is in the medical device and equipment market. Chile is certainly a growth market in this area, and the numbers are beginning to reflect this. Here’s a closer look at how Chile’s medical equipment and device market is surging in 2017.

Imported Medical Equipment Value into Chile in 2017

Based on ShareScope data, Global Health Intelligence (GHI) projects that the total value of medical equipment and devices imported into Chile will be more than US$1.4 billion, a 15% increase compared to 2016. This is particularly impressive since it followed a very strong year of 52 percent growth in import value in 2016.

The fact that Chile has remained so strong in the medical market while other countries have suffered is a very good sign for Chile. In fact, it’s continued to grow year after year while other countries have fallen behind.

Quantities of Imported Medical Equipment into Chile in 2017

According to ShareScope, Chile imported more than 420 million units of medical equipment and devices. On the surface, it may seem like a high figure, but this is because it factors in not only capital equipment like MRI machines and CT scanners but also smaller pieces like syringes, stents, parts and other smaller instruments that are ordered in mass quantities.

Hot Growth Areas with Chile’s Medical Device/Equipment Market in 2017

Based on ShareScope numbers regarding imports, among the growth areas with strong sales potential in Chile are:

• CT scanners, X-ray machines, radiography/radiotherapy and X-Ray tubes: a 123% forecast growth in quantities imported
• Gas meters, heat meters, meters for measuring or checking pressure: a forecast growth of 83% in import value and a forecast growth of 68% in quantities imported
• Massage equipment, ozone therapy equipment, oxygen therapy equipment and other therapeutic respiration equipment: a 73% forecast growth in quantities imported

• Thermometers and pyrometers, hydrometers and parts/accessories: a forecast growth of 65% in import value and a forecast growth of 31% in quantities imported
• Machines and appliances for testing metals, other machines and appliances: a 58% forecast growth in import value and an astounding 16,988% increase in quantities imported
• Orthopedics, heart valves, pacemakers, artificial joints, etc.: a 10% forecast growth in import value and a 54% forecast growth in quantities imported
• Electrocardiographs, scintigraphic equipment, syringes and related equipment: a 47% forecast growth in quantities imported
• Instruments and equipment for physical or chemical analysis: a forecast growth of 19% in import value
• Other breathing appliances and gas masks: a 6% projected growth in import value and 152% forecast growth in quantities imported

Outpacing the Region

But perhaps the best news for Chile is how it stacks up against the rest of Latin America. GHI forecasts a 5% overall decrease in the value of imported medical devices and equipment in 2017 with only a 1% increase in quantities imported. However, Chile is projected to post a 15% gain in the value of medical equipment and devices imported into the country in 2017 along with a 22% increase in quantities of medical equipment imported into the country in 2017.

Taking Advantage of the Growth

To really understand what’s happening with Chile, medical device and equipment sales, marketing and management teams need to take advantage of GHI’s healthcare market intelligence services, such as:

HospiScope: Subscribing to GHI’s hospitals database allows you to see base equipment levels for specific hospitals in Chile, so you can see which hospitals have stronger needs.

In-Scope: Through our custom research services, GHI can drill down to specifics regarding these import numbers to help your company know the exact quantities of equipment types were imported, rather than just an overall amount for a given category. This way, you can have a true picture of the growth areas and the sales opportunities.

ShareScope: You can gain an even more detailed understanding of the market with our market share/size analysis for Latin American medical equipment and devices manufacturers. This tells you which companies have the highest market share for a category in Chile. Coupled with custom research showing amounts of imported medical equipment types in your area of interest, this can help you further identify opportunities and challenges so as to plan more strategically.

Competitive Intelligence: Beyond drilling down to really understand where Chile’s medical device/equipment growth is happening, you can engage GHI for competitive intelligence to understand what your competition is up to so you can edge them out more effectively in a given sector or in all sectors. Through In-Scope, we can uncover data on pricing, strategies and more to help you checkmate the competition.

NEXT STEPS

Contact GHI today to explore further how our services can help you take advantage of the surge in Chile’s medical device and equipment market.

Not surprisingly, the medical device market in Mexico has followed suit, and the results are evident when you look at the import data as far as medical equipment.

Imported Medical Equipment Value into Mexico in 2017

The medical device market in Mexico, while still far and away the largest in the region, has faced similar stagnation. Down from a high of over $6 billion in value for units imported in 2016, Mexico dropped a sharp 19 percent in 2017 to a value of $4.8 billion for units imported, according to recent forecasts by ShareScope, a service from Global Health Intelligence (GHI) that analyzes import data and uses it to analyze market size/share for medical equipment/device brands in Latin America.

Quantities of Imported Medical Equipment into Mexico in 2017

As far as the actual quantity of imports in the medical device and equipment market, Mexico’s numbers here are remarkably consistent with the value of its imports. Just as the value of imports dropped 19% in 2017, so did the quantity of imports, from 8.3 billion units in 2016 to 6.7 billion units in 2017, as per ShareScope. It’s an unfortunate trend, but Mexico’s large and demanding market for these items can’t stay down for long.

Growth Areas with Mexico’s Medical Device/Equipment Market in 2017

Despite Mexico having a forecasted drop of 19% in both value and quantities of medical equipment imported into the country, there are some modest areas of growth:

• Machines and appliances for testing metals, other machines, and parts: A forecast growth of 7% in value and 56% in quantities imported
• Gas meters: A forecast growth of 9% in value and a 3% growth in quantities imported
• Other breathing appliances and gas masks: A forecast growth of 10% in value

The Need for Deeper Data

Though it may seem counter-intuitive, the downturn in Mexico’s imports of medical devices and equipment makes the need for more detailed data stronger than ever. That’s because a contracting market makes competition more intense—medical device companies will struggle to maintain or increase market share against competitors trying to encroach.

How Your Company Can Stay Strong in the Mexican Market

Global Health Intelligence’s data resources can help you strengthen your market position in Mexico in a couple of key ways:

#1 ShareScope: With this service, we measure market share for different companies when it comes to specific types of products, allowing you to see at a glance how well your company is faring—or may not be—in the highly competitive Mexican medical devices market. Contact us to obtain these crucial data portraits of different market sectors.

#2 Competitive Intelligence: A tighter market means you need to know what your competition has up its sleeve…and our In-Scope can give you insight into what rivals are planning to do so you can counteract their moves with even better strategies.

#3 HospiScope: Import data is just part of the picture when it comes to the Mexican medical devices market. Subscribing to our hospital database will also let you see installed based equipment for different hospitals in Mexico so you can truly see what market conditions are like—and find new sales prospects quickly and efficiently.

#4 Custom Research: Import data lumps together products into broader categories, but you may just need to know what the status is for one specific product type. Via In-Scope, our custom research can get that information for you while also answering tougher questions you may have about the devices market in Mexico.

NEXT STEPS

Contact GHI today to explore further how our services can help you take advantage of the opportunities in Mexico’s medical devices market. Also, please see our state of the medical equipment/device market portraits for Brazil, Colombia and Peru to understand the trends in those markets as well.