{"id":11795,"date":"2020-01-23T15:11:57","date_gmt":"2020-01-23T15:11:57","guid":{"rendered":"https:\/\/globalhealthintelligence.com\/?p=11795"},"modified":"2026-02-16T12:19:14","modified_gmt":"2026-02-16T18:19:14","slug":"state-of-the-medical-device-market-in-colombia","status":"publish","type":"post","link":"https:\/\/globalhealthintelligence.com\/pt-br\/ghi-analysis\/state-of-the-medical-device-market-in-colombia\/","title":{"rendered":"State of the Medical Device Market in Colombia"},"content":{"rendered":"\n<p>Colombia has actually been a bright spot\namong the economies of Latin America in 2019. According to the Organisation for\nEconomic Co-operation and Development (OECD), it\u2019s projected that Colombia\u2019s\nGDP will grow by 3.4% in 2019 (an improvement over the 2.6% growth in 2018),\nwith 3.5% growth projected for 2020. <\/p>\n\n\n\n<p>According to <strong><a href=\"https:\/\/globalhealthintelligence.com\/strategic-solutions-hospital-database\/sharescope-market-size-share\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ShareScope (opens in a new tab)\">ShareScope<\/a><\/strong>, a service from Global Health Intelligence (GHI) that analyzes import data and uses it to analyze market size &amp; share for medical equipment and device brands in\u00a0Latin America, 2019 figures show both positive and negative results, depending on the area of focus and product type.<\/p>\n\n\n\n<p><strong>2019 Medical Device Market Analysis for Colombia<\/strong><\/p>\n\n\n\n<p>To analyze the direction of Colombia\u2019s\nmarket this year, ShareScope focused on the imports of specific types of\nmedical devices and equipment, specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Electrocardiographs<\/li><li>Ultrasound machines<\/li><li>Magnetic resonance imaging\nequipment<\/li><li>Equipment used in orthopedics\/treatment\nof fractures<\/li><li>Artificial joints<\/li><li>Heart valves<\/li><li>Pacemakers<\/li><li>Computed tomography (CT\nscanners)<\/li><li>X-ray machines<\/li><li>Radiography\/Radiotherapy\nequipment<\/li><\/ul>\n\n\n\n<p>While this is not an exhaustive list of all\nmedical equipment imported into Colombia in 2019, it represents the major\ncategories in terms of overall volume; as such, it serves as an overall\nindicator for the market in general.<\/p>\n\n\n\n<p><strong>Why Import Data?<\/strong><\/p>\n\n\n\n<p>ShareScope analyzes import data as a proxy\nfor sales. This is because few products are manufactured locally and therefore\nimported medical devices and equipment are sold to medical institutions. As\nsuch, import data for medical devices and equipment are strongly correlated to\nactual sales and thus are a solid indicator of market activity.<\/p>\n\n\n\n<p><strong>Defining \u201cEquipment\u201d and \u201cDevices\u201d<\/strong><br>\nIt\u2019s important to note that the import data analyzed by ShareScope are not just\nthe medical equipment and devices themselves, but also their parts and\ncomponents. <\/p>\n\n\n\n<p><strong>2018-2019 Decreases in the Colombian\nMedical Devices\/Equipment Market<\/strong><\/p>\n\n\n\n<p>The chart below breaks down the CAGR for\n2014-2019 for these categories, as well as a year-to-year comparison for\n2018-2019. It features the difference in both value and quantity in terms of\nequipment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"520\" src=\"https:\/\/globalhealthintelligence.com\/wp-content\/uploads\/2020\/01\/colombia-2019-import-summary-for-medical-devices-en-01.jpg\" alt=\"\" class=\"wp-image-11804\" srcset=\"https:\/\/globalhealthintelligence.com\/wp-content\/uploads\/2020\/01\/colombia-2019-import-summary-for-medical-devices-en-01.jpg 736w, https:\/\/globalhealthintelligence.com\/wp-content\/uploads\/2020\/01\/colombia-2019-import-summary-for-medical-devices-en-01-300x212.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p>For 2018-2019, we forecast a just two medical device\/equipment categories with drops in quantities in <strong><a href=\"https:\/\/globalhealthintelligence.com\/the-best-equipped-hospitals-in-latin-america-in-2019\/the-best-equipped-hospitals-in-colombia-2019\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Colombia (opens in a new tab)\">Colombia<\/a><\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>19% decrease in the importation\nof heart valves<\/li><li>45% decrease in the importation\nof radiography\/radiotherapy equipment <\/li><\/ul>\n\n\n\n<p>In contrast, as we will show below, a number of equipment\/device categories posted strong increases in <strong><a href=\"https:\/\/globalhealthintelligence.com\/pt-br\/ghi-analysis\/25-key-health-facts-about-colombia\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Colombia (opens in a new tab)\">Colombia<\/a><\/strong> in 2019 in terms of quantities.<\/p>\n\n\n\n<p>In fact, overall, we forecast a 6% increase\nin the <strong><em>quantities<\/em><\/strong> of medical devices\/equipment imported into Colombia\nin 2019.<\/p>\n\n\n\n<p>However, we observed drops in the <strong><em>value<\/em><\/strong>\nof medical equipment imported into Colombia in 2018-2019 in several key\ncategories, specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>30% decrease in the importation of radiography\/radiotherapy equipment<\/li><li>26% decrease in the importation of MRI machines<\/li><li>20% decrease in the importation of heart valves<\/li><li>3% decrease in the importation of equipment for orthopedics\/fracture treatment<\/li><li>3% decrease in the importation of electrocardiographs <\/li><\/ul>\n\n\n\n<p>Overall, we expect to see a 3% decrease in\nthe value of imported medical devices and equipment into Colombia in 2019.<\/p>\n\n\n\n<p><strong>2018-2019 Increases in the Colombian\nMedical Devices\/Equipment Market<\/strong><\/p>\n\n\n\n<p>Despite these downturns, a number of\nequipment categories posted increases. First, there was an encouraging jump in\nquantities:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>38% increase in the importation\nquantities of computed tomography machines\/parts<\/li><li>29% increase in the importation\nquantities of ultrasound machines\/parts<\/li><li>23% increase in the importation\nquantities of X-ray machines\/parts<\/li><li>21% increase in the importation\nquantities of MRI machines\/parts<\/li><li>13% increase in the importation\nquantities of pacemakers <\/li><li>8% increase in the importation\nof equipment\/parts for orthopedics\/fracture treatment<\/li><li>7% increase in the importation\nof artificial joints<\/li><li>6% increase in the importation\nquantities of electrocardiograph machines\/parts<\/li><\/ul>\n\n\n\n<p>Overall, we forecast a 6% increase in the\nquantities of medical equipment\/devices imported into Colombia in 2019 (based\non the specified categories, of course).<\/p>\n\n\n\n<p>In addition, we forecast an increase in the\nvalue of certain medical devices\/equipment imported into Colombia during the\n2018-2019 period:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>34% increase in the importation\nvalue of computed tomography equipment\/parts<\/li><li>28% increase in the importation\nvalue of ultrasound machines\/parts<\/li><li>17% increase in the importation\nvalue of pacemakers<\/li><li>2% increase in the importation\nvalue of X-ray machines\/parts<\/li><li>1% increase in the importation\nvalue of artificial joints<\/li><\/ul>\n\n\n\n<p>Overall, we forecast a drop of 3% in the\nvalue of medical devices\/equipment imported into Colombia in 2019.<\/p>\n\n\n\n<p><strong>Interpreting the Results<\/strong><\/p>\n\n\n\n<p>While Colombia undoubtedly faced severe\neconomic difficulties during the 2014-2019 period (referred to by some as Latin\nAmerica\u2019s \u201clost half decade\u201d), its medical device\/equipment market actually\nposted a blend of positive and negative numbers during that period:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A CAGR of 3% decrease in value<\/li><li>A CAGR of 6% growth in quantities<\/li><\/ul>\n\n\n\n<p>In general, what we\u2019re seeing with Colombia\nis generalized margin compression in the order of 9% (weighted average). These\nresults are in line with government policies to control pricing. The pockets of\ngrowth in CT scanners, ultrasound machines are encouraging, and we see the\ngreatest disparity between quantities and value with MRI machines, which is\ndriven by the increased sales of parts and components. &nbsp;<\/p>\n\n\n\n<p><strong>Uncovering Opportunities<\/strong><\/p>\n\n\n\n<p>With a large market like Colombia posting\nthese mixed results, it becomes ever more important for medical device and\nequipment manufacturers to be analytical in finding new opportunities.<\/p>\n\n\n\n<p>While existing contacts and prospecting are important, sales teams need to leverage more tools, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Overall market sizing and its\ntrends<\/li><li>Independent and unbiased market\nshare tracking<\/li><li>Streamlining CRM systems to\nintegrate data from multiple sources into one platform the whole team can use<\/li><li>Discovering new accounts that\nare ideal for high-end, cutting-edge medical devices<\/li><li>Determining market demand\noutside of your regular client base<\/li><\/ul>\n\n\n\n<p>This analytical approach is helpful for all\nmarkets, but much more in markets like Colombia, in which data can make the\ndifference between exceeding your sales goals and falling considerably short.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/globalhealthintelligence.com\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Contact (opens in a new tab)\">Contact<\/a> us to find out more about how we can help you expand your sales in Colombia.&nbsp; <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Data that marketing and sales teams can use for projections and planning<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[4027,4029,4031,4033,4035,4037,4040,4042,4044,4046,4048,4050,4052,4054,4056,4057,4060,941,4062],"class_list":{"0":"post-11795","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-ghi-analysis","7":"tag-2018-2019-decreases-in-the-colombian-medical-devices-equipment-market","8":"tag-2019-medical-device-market-analysis-for-colombia","9":"tag-colombia-2019-imports-of-medical-devices-and-equipment","10":"tag-imports-of-artificial-joints-into-colombia-2019","11":"tag-imports-of-ct-scanners-into-colombia-2019","12":"tag-imports-of-electrocardiographs-into-colombia-2019","13":"tag-imports-of-heart-valves-into-colombia-2019","14":"tag-imports-of-magnetic-resonance-imaging-equipment-into-colombia-2019","15":"tag-imports-of-mri-machines-into-colombia-2019","16":"tag-imports-of-pacemakers-into-colombia-2019","17":"tag-imports-of-radio-therapy-equipment-into-colombia-2019","18":"tag-imports-of-radiography-equipment-into-colombia-2019","19":"tag-imports-of-ultrasound-machines-into-colombia-2019","20":"tag-imports-of-x-ray-machines-into-colombia-2019","21":"tag-research-for-the-colombian-medical-devices-equipment-market","22":"tag-sales-data-medical-devices-colombia","23":"tag-sales-data-medical-equipment-colombia","24":"tag-sharescope","25":"tag-state-of-the-medical-device-market-in-colombia"},"_links":{"self":[{"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/posts\/11795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/comments?post=11795"}],"version-history":[{"count":2,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/posts\/11795\/revisions"}],"predecessor-version":[{"id":29860,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/posts\/11795\/revisions\/29860"}],"wp:attachment":[{"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/media?parent=11795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/categories?post=11795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalhealthintelligence.com\/pt-br\/wp-json\/wp\/v2\/tags?post=11795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}