{"id":7074,"date":"2017-11-03T20:10:02","date_gmt":"2017-11-03T20:10:02","guid":{"rendered":"https:\/\/globalhealthintelligence.com\/?p=7074\/"},"modified":"2026-02-16T12:20:20","modified_gmt":"2026-02-16T18:20:20","slug":"improving-sales-force-effectiveness-in-latam","status":"publish","type":"post","link":"https:\/\/globalhealthintelligence.com\/es\/ghi-analysis\/improving-sales-force-effectiveness-in-latam\/","title":{"rendered":"Improving Sales Force Effectiveness in LatAm"},"content":{"rendered":"

Sales Force Effectiveness (SFE) is a broad concept, ranging from sales force overhauls to targeted improvement initiatives for highest priority segments. Until recently, sales modeling was not feasible for players in the Latin American healthcare sector<\/a> due to the lack of comprehensive hospital data.<\/p>\n[thrive_leads id=’7632′]\n

Instead, companies relied on a patchwork of information pieced together by field sales teams, based on their pre-existing relationships in hospitals and possibly excluding those with hidden potential where they don\u2019t have relationships. It\u2019s also a drain on the time of sales teams \u2014 and it makes for sense for them to be selling than trying to gather data.<\/p>\n

But HospiScope<\/a>, the vast Latin American hospitals<\/a> database developed by Global Health Intelligence (GHI) \u2014 covering nearly 90% of the region\u2019s hospitals \u2014 solves this issue.<\/p>\n

That\u2019s why major medical device companies and other healthcare players have been feeding their SFE programs with information from HospiScope, resulting in:<\/p>\n