That´s when custom research becomes vital—and the need to uncover closely-held or highly complex data become apparent.
That´s also when 20 years of market intelligence experience in emerging markets comes into play.
So instead of the delays, bumps and gaps that come from working with less-experienced firms, our clients receive the smooth data flow they need to reach their goals.
We reveal the contextual elements in which the market is evolving, such as political, economic, social, technological, legal and environmental.
We explain the customer components, such as market size, usage and habits, voice of the customer and brand preference.
We fill in the competitive landscape, looking at elements such as market share analysis, positioning, competitive profiling, strengths & weaknesses, and best practices.