Demand drives sales, but in LatAm healthcare, gauging demand with hard numbers has been all but impossible… until now.
You can search SurgiScope in two useful ways: the first is by procedure name, which will list all the hospitals in which the procedure has been conducted. The second is by hospital name, allowing you to see all the procedures performed in the selected hospitals.
So if you search for a procedure such as angioplasty, you´ll find hospitals that perform these procedures and in which quantity and these can be excellent targets for selling stents and other equipment used in this procedure.
Focusing your search on hospitals allows you to see which procedures these hospitals are performing the most, which obviously makes them strong cross-sell target for equipment and other devices.
SurgiScope´s data delivers subscribers several key advantages:
There’s no guesswork or rough estimates as to who the next big clients will be: the procedures show what the hospitals are really doing… and most importantly, the tools they need to do it.
Searches on SurgiScope are fast, which means your sales team will quickly receive data showing them hot prospects so they can start selling.
SurgiScope data isn’t just an asset for equipment and device manufacturers: pharmaceutical companies can benefit greatly from knowing procedures, since their medicines are used in practically in all phases of treatment, from diagnostic to ongoing recovery.
Among the thousands of diagnostic, therapeutic and surgical procedures you´ll find in SurgiScope are:
SurgiScope currently offers data for Brazil, Mexico, Colombia and Chile. Data is available for full year 2017 in all markets except Chile, which holds 2016 data. Data presentation varies by country and may include both public and private institutions, depending on the country.
The development team is working on expanding the product’s reach to new markets.