State of the 2017 Medical Device Market in Chile
Despite the recent economic woes of Latin America as a whole, Chile has shown remarkable resiliency. Though its GDP declined in both 2014 and 2015, it has bounced back nicely, with a growth of 2.2 percent in the third quarter of 2017.
According to the extensive data tabulated by ShareScope—Global Health Intelligence’s import data analysis and market sizing service for LatAm medical device manufacturers—one major area of growth is in the medical device and equipment market. Chile is certainly a growth market in this area, and the numbers are beginning to reflect this. Here’s a closer look at how Chile’s medical equipment and device market is surging in 2017.
Imported Medical Equipment Value into Chile in 2017
Based on ShareScope data, Global Health Intelligence (GHI) projects that the total value of medical equipment and devices imported into Chile will be more than US$1.4 billion, a 15% increase compared to 2016. This is particularly impressive since it followed a very strong year of 52 percent growth in import value in 2016.
HAPPY WITH YOUR SALES?
The fact that Chile has remained so strong in the medical market while other countries have suffered is a very good sign for Chile. In fact, it’s continued to grow year after year while other countries have fallen behind.
Quantities of Imported Medical Equipment into Chile in 2017
According to ShareScope, Chile imported more than 420 million units of medical equipment and devices. On the surface, it may seem like a high figure, but this is because it factors in not only capital equipment like MRI machines and CT scanners but also smaller pieces like syringes, stents, parts and other smaller instruments that are ordered in mass quantities.
Hot Growth Areas with Chile’s Medical Device/Equipment Market in 2017
Based on ShareScope numbers regarding imports, among the growth areas with strong sales potential in Chile are:
- CT scanners, X-ray machines, radiography/radiotherapy and X-Ray tubes: a 123% forecast growth in quantities imported
- Gas meters, heat meters, meters for measuring or checking pressure: a forecast growth of 83% in import value and a forecast growth of 68% in quantities imported
- Massage equipment, ozone therapy equipment, oxygen therapy equipment and other therapeutic respiration equipment: a 73% forecast growth in quantities imported
Real prospects, real fast
- Thermometers and pyrometers, hydrometers and parts/accessories: a forecast growth of 65% in import value and a forecast growth of 31% in quantities imported
- Machines and appliances for testing metals, other machines and appliances: a 58% forecast growth in import value and an astounding 16,988% increase in quantities imported
- Orthopedics, heart valves, pacemakers, artificial joints, etc.: a 10% forecast growth in import value and a 54% forecast growth in quantities imported
- Electrocardiographs, scintigraphic equipment, syringes and related equipment: a 47% forecast growth in quantities imported
- Instruments and equipment for physical or chemical analysis: a forecast growth of 19% in import value
- Other breathing appliances and gas masks: a 6% projected growth in import value and 152% forecast growth in quantities imported
Outpacing the Region
But perhaps the best news for Chile is how it stacks up against the rest of Latin America. GHI forecasts a 5% overall decrease in the value of imported medical devices and equipment in 2017 with only a 1% increase in quantities imported. However, Chile is projected to post a 15% gain in the value of medical equipment and devices imported into the country in 2017 along with a 22% increase in quantities of medical equipment imported into the country in 2017.
Taking Advantage of the Growth
To really understand what’s happening with Chile, medical device and equipment sales, marketing and management teams need to take advantage of GHI’s healthcare market intelligence services, such as:
HospiScope: Subscribing to GHI’s hospitals database allows you to see base equipment levels for specific hospitals in Chile, so you can see which hospitals have stronger needs.
In-Scope: Through our custom research services, GHI can drill down to specifics regarding these import numbers to help your company know the exact quantities of equipment types were imported, rather than just an overall amount for a given category. This way, you can have a true picture of the growth areas and the sales opportunities.
ShareScope: You can gain an even more detailed understanding of the market with our market share/size analysis for Latin American medical equipment and devices manufacturers. This tells you which companies have the highest market share for a category in Chile. Coupled with custom research showing amounts of imported medical equipment types in your area of interest, this can help you further identify opportunities and challenges so as to plan more strategically.
Competitive Intelligence: Beyond drilling down to really understand where Chile’s medical device/equipment growth is happening, you can engage GHI for competitive intelligence to understand what your competition is up to so you can edge them out more effectively in a given sector or in all sectors. Through In-Scope, we can uncover data on pricing, strategies and more to help you checkmate the competition.
Contact GHI today to explore further how our services can help you take advantage of the surge in Chile’s medical device and equipment market.